Forbes: 17 Simple Questions Successful Entrepreneurs Ask Before Starting Anything New. http://goo.gl/mag/PIRGAwh

Va plac chestiile gratuite? ....

Am dat peste urmatorul site www.gratuitor.ro si nu cred ca mai exista un proiect asemantor in Romania. Practic pe acest site se pot posta oferte ,produse ,evenimente etc care sunt gratuite .Deci puteti gasi un program gen VLC sau un eveniment de Fotografie un accesul este gratuit.

Mie unul imi place si recomand si altora sa arunce un ochi prin domeniile din care au oferte .

Innovation

Forbes: An Open Letter To The Board At Apple. http://goo.gl/mag/poqHCBT

30 Christmas Adverts

Here are some 30 Christmas Ads from around the world

http://webneel.com/30-best-creative-christmas-ads-advertisements

My favorite would be the one from Levi cause its too damn subtle and really nicely done 

Maps ,Google,Apple

     When you are Apple ,the wealthiest company in the world and in your big mind want to ditch the supremacy of Google in your OS you build up a Maps App and block the Google one .So good so far ,only on paper I must say .The result as we know it was horrible and they even apologized for the failure of the app and said that customers should use 3rd party apps .

     Two days ago Apple reintroduced Google Maps in their OS and the result : 10 million downloads in just 48 hours .I think this is a app record in all the OS (mobile because in my opinion Windows desktop system had more downloads ).

5 Tools For Working As A Freelance Designer

5 Tools For Working As A Freelance Designer

Here are 5 tools that can help you to count the hours you work and know how much to charge 

http://freeyork.org/en/different/5-tools-for-working-as-a-freelance-designer

Be sure to pick the English version .

Mont Blank vs Poenari

This  post  about the people who are advising this 2 companies who have in common the Fountain Pen.It is a bout their marketing and advertising campaigns (if they have one).

A short history about Poenari -In 1872 Petrache Poenaru invents the fountain pen (as we use id today) and brevets his invention in France.

Short history about Montblanc : The business started in 1924 with the creation of Meiserstruck .

We all have heard about Montblanc ,about their perfect craftsmanship,handmade using luxury materials and of course expensive prices .

Montblanc prices : from 200 euro
Poenari prices : from 70 euro to 140 euro .

So why everyone heard about Montblanc and no one of Poenari (i recently discovered the brand when it was mentioned in a branding seminar).They know Montblanc because of their marketing and advertising campaigns. I mean they know how to reach their targets -ads in lifestyle magazines ,outdoor media in wellness centers, etc.Also segmentation is a good tool which Montblanc uses ,because in my opinion their clients are from the upper social class,people who can afford to pay 200 + euro for a pen .Also their segment considers self esteem and social position when they buy a product .There is a difference in buying a Sharpie ( no offense ,I totally like the Sharpie) for which you pay 20 euro max and buying a Montblanc for 200 euro.First of all you must have a knowledge about the history of the product,about what it stands for.If you are a high school kid probably you wont by a Montblanc but for sure it will be on a desk of a company director.
Plus they are present on the high street through exclusive stores which emphasises their products .Their stores are like Apples stores compared to a normal IT store. Montblanc products are put in a spotlight are presented in a way that takes out in evidence their luxury lines and finishes .This fountain pens are not made of cheap plastic but with resins ,platinum,gold,diamond ( some editions) and other expensive materials.