Forbes used trendsetters and opinion influence-rs who based their analysis on : innovation style,originality, authenticity,desirability and uniqueness
Dior received the mention of the coolest luxury brand,Smart is the coolest auto brand and IKEA took first place in retail branding .
Other companies were :
Starbucks-Coolest coffee shop
ING -Coolest Bank
National Geographic -Coolest Media Brand (who would believe it )
Harley -Coolest motorcycle brand( who else?)
Carturest -Coolest Library ( I absolutely love it)
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